Thursday
03Dec2009

#1 Content Creation Services (Highly Recommended)


I've know Kerry from some time now as he does all my article writing and content creation. He always provides quick turn around times and a higher quality product at a lower cost than the back office of CCP's provider. And when it comes to content, quality is way better than quanity. Article marketing & content creation has makes me hundreds of thousands of dollars from doing something just once. Must keep it consistent though. Do a weekly package as I do. Those articles are written for you once and they stay out on the Internet for years. You will get paid for years from ALL these. Get content out there ASAP, articles, e-content, videos and more..

-Michael Force
#1 Earner @ CarbonCopyPRO

Thursday
03Dec2009

About Content Prose 

Content Prose is a dedicated team of marketing professionals with extensive experience in branding, copywriting, and editing for the direct marketing industry. We combine our talents to provide Internet marketers with a resource for high-impact, high-quality content that converts again and again, all at very affordable prices.

We offer a full range of services tailored specifically for the Internet marketing professional. We start by helping you to articulate your brand. We then create brand consistent SEO articles, Web content, and even Google ads written with crisp, clear, error-free copy. We understand your challenges and can help you to overcome them.

Most importantly, we can help you and your business to reach your goals and to achieve the success you’ve set out to achieve.

Sincerely,

Kerry Lohrman
email : Kerry@contentprose.com
phone : 570-309-4879

Wednesday
02Dec2009

Article Marketing

Article marketing is one of the most efficient and cost effective ways to build your business and your brand. Most experts agree that it should play a major role in your overall marketing mix, because well-written articles not only drive traffic to your site, but they also position you as a leader in your industry. The experts recommend publishing at least one article per week, but most successful marketers publish many more. In addition to providing fresh and compelling content, your articles should also be engineered to raise your rankings in the search engines. Such articles are referred to as SEO articles.

You might consider using some of your articles as content on your blog or website and publishing the rest using Internet distribution services. By establishing a reputation as an expert who regularly publishes highly relevant and valuable content, you become known to bloggers who seek out and republish your articles. When this happens on a consistent and widespread basis, traffic to your site will literally explode.

In addition to articles, savvy Internet marketers publish a steady stream of press releases announcing newsworthy events regarding their business. The operative word here, of course, is newsworthy—a press release about nothing is worth nothing. On the other hand, if the press release covers interesting and relevant information that provides value to the reader, it can be very powerful. Press releases are a great way to build thought leadership because they allow the entrepreneur to use personal quotes to drive home important points. Because of this, in the hands of a skilled writer, a press release can be a tremendous promotional tool without looking like one. The secret is to weave brand messages into content that by definition appears to be unbiased and independent.

Content Prose, Inc. specializes in creating high-impact SEO articles for the direct marketing industry that help leaders to build their business and their brand. Unlike many Internet writing services, we encourage you to speak directly with our writing team before we begin preparing your articles. This allows us to understand your unique voice and to make sure we know what you want to say. Your articles will be search engine optimized and professionally crafted to support your brand. Finally, we will distribute your articles for you to the online services that you specify.

We also offer a “no frills” price point for basic Internet marketing articles. You provide us with a title and 4 key words, and we write the article—it’s that easy. This is a great alternative for the beginning marketer on a tight budget who needs content. Although this offer does not include distribution services, we can provide you with a free special report on managing your own article distribution efforts. 

And as a member of the Michael Force team, we are pleased to offer you this very affordable pricing:

  • Standalone press release, including distribution              = $125
  • Press release, including distribution, with any article            =   $95
Tuesday
01Dec2009

e-Content

 

As an Internet marketer, you face a myriad of challenges—new techniques to learn, new skills to master, and a whole new industry to become familiar with. Learning new techniques requires training, education, and a lot of studying. Becoming familiar with the industry will happen naturally over time. But mastering new skills, arguably the most important aspect of your new undertaking, is also perhaps the most difficult.

The reason is that you simply cannot be an expert at everything—nobody can. We all have our own skill sets, and we all have our own weaknesses. The problem is that in Internet marketing, there are so many skills to master. Leadership, business management, selling, marketing, strategic planning, compliance, bookkeeping, and of course, copywriting are all part of the mix. And in an industry where content is king and a good portion of the selling is actually done in print, copywriting, if not the most important skill of all, is way up at the top.

But the truth is that many people, including a large number of Internet marketers, don’t write all that well. And of those who do, many find that they simply don’t have the time to devote to creating the powerful and effective sales copy necessary for websites, landing pages, and blogs in order to make them cash-generating engines. The time problem becomes even more critical when you take into account the fact that most effective marketing copy undergoes multiple revisions as it is tested, tested, and then tested again for maximum conversion power. It’s a highly skilled, time-intensive undertaking that many Internet marketers just don’t want to face head on.

It’s also a function that many highly successful Internet marketers outsource—to Content Prose, Inc. We are experts at creating high-impact e-content that is not only search engine optimized, but fresh and compelling as well. Regardless of what we write for you, it will be crisp, powerful, and flawless. There is no better way to promote your brand and your messages than with professionally crafted e-content from Content Prose.

Our prices are very affordable, but each project is quoted on a custom basis. It depends on what we are writing, how long the copy will be, and the amount of research we’ll need to do—if any—before we begin. With a wide range of experience in this area, we can handle any e-content project you might have. Some examples of e-content we’ve created for clients include:

 

 

Tuesday
01Dec2009

Video Marketing

 

Over the past several years, the use of embedded videos in websites, blogs, and landing pages has become standard practice for successful Internet marketers. Using a relatively inexpensive video camera, entrepreneurs can easily create high quality videos and post them online with only a minimal amount of technical expertise.

Video marketing has become an essential component of an online entrepreneur’s arsenal for several reasons. First, videos are interactive and satisfy the site or blog visitor’s need for quick and easy information—it’s easier to watch a video than it is to read copy. Second, the video personalizes the message by enabling the visitor to hear and see the marketer, which can form the foundation of a personal bond between the marketer and the site visitor. Of course, a lot more than a simple video is necessary before the visitor becomes a customer, but the process of watching a video helps to establish rapport and begins building credibility—in some cases.

The problem is that an effective video requires a significant amount of planning, along with flawless execution, simply to ensure that the visitor watches the whole clip. If the video is to build rapport and credibility, planning and execution become even more important. And this is where many online entrepreneurs fall short.

The basic element of any video production is the script. As with any film or TV show, creating a powerful and effective script is the first step in the process. The same holds true for videos used for Internet marketing. Without a solid, compelling, value-laden script that motivates the viewer to take action, the video is a waste of time—and money. On the other hand, if your video is driven by a powerful and well-written script, the return on your video investment will skyrocket.

The pros at Content Prose are masters at creating high-impact video scripts that deliver both leads and conversions. Our writing team will work closely with you to make sure that your video has a clearly defined objective that the script supports. We can also provide a brand consultation to ensure that your video supports your brand, as well as a written critique of your onscreen presentation and coaching intended to improve your video production.

Most importantly, our prices are very affordable, particularly considering the difference—and the pulling power—of a professionally written video script compared to a “home grown” version.

  • Video script with 1 round of revisions     $495
  • Video script, including brand consultation, written professional critique and follow-up phone consultation      $795
Monday
30Nov2009

Your Personal Story


Many Internet marketers talk about building their brand online without truly understanding what a brand really is. The truth is that your brand is your reputation—in the online marketing universe, your brand is you. This is a critical distinction, because on the Internet, people don’t buy products or services. At the end of the day, they buy people. In short, if you are an Internet marketer selling online, your customers buy you.

Which is why your personal story is so important—telling your personal story is the first step in establishing your brand. But even though a personal story can be found on just about every Internet marketing website out there, a surprisingly large number of them are poorly written. This causes a huge problem because if the basic story is poorly written and fails to set out the core brand messages, your brand will lack focus. And without a solid foundation for communicating about the brand, just about every piece of subsequent copy written for the marketer will be ineffective.

Content Prose specializes in creating a personal story that does a lot more than just tell people about you. Before we begin writing, we want to fully understand you, your business, and how you provide value to your customers. In short, we want to fully understand your brand, because that is really what we are writing about. And once your personal story has been professionally crafted, everything else you write in the future—website, blog, or landing page copy, ads, articles, press releases, and anything else written about your online marketing business—will be brand consistent and totally focused. Your personal story is really your brand identity, neatly packaged into a story about you.

But what really sets us apart is our approach to telling your story. We use a standard process that we’ve developed and refined over the years to gather all the detail we need to create a professional—and compelling—brand identity. Our proprietary Personal Branding Questionnaire will lead you through the process of identifying and structuring both your story and your brand. Even if you are a little unsure about what you want to say and how to say it, we can help you to come up with the words that work best. After you complete the questionnaire, we can turn your first draft around for you in as little as 48 hours. You will also get one round of revisions.

When we deliver your final draft, we’ll include a brief brand overview of your core brand messages and a set of recommendations for building your brand online. Telling your story effectively is one of the most important steps you’ll take as an Internet marketing professional. And having Content Prose tell it for you is the best way to let the world know who you are.

Total Cost = $495

Monday
30Nov2009

PPC Advertising Copy

 

Because Pay Per Click (PPC) advertising is one of the most effective methods of driving traffic to a website, landing page, or blog, most Internet marketing experts agree that it should become a core element of any well-conceived online marketing strategy. Using a list of keywords and an agreed-upon rate, when a user conducts a search using your selected keywords, your ad will periodically be displayed along with the search results. Users see the ad, and if they are so inclined, they click on it and are then taken to a landing page where they see a sales letter. Because you only pay for the ad when someone clicks on it, PPC advertising can potentially offer a very high Return On Investment (ROI) for the Internet marketer.

Clearly, identifying the right keywords to be used in the PPC campaign is critically important. It takes a significant amount of intuitive research to identify the keywords that a searcher would or might use to find your online enterprise. Without good keywords in place, the campaign will undoubtedly fall short. But there is another, even more critical aspect of PPC advertising, one that many Internet marketers fail to address—the ads themselves.

Even if the list of keywords has been perfectly researched and precisely focused, the ultimate success of the campaign is almost entirely dependent upon the quality of the ad itself. The ad headline must be powerful enough to draw the user’s eyes from the search results to the ad. And that’s only step one. From there, the ad copy must provide a powerful and compelling reason for the user to take action and actually click the ad. If the ad copy is weak, or the call to action too soft, the user won’t click it, and the campaign will ultimately fail. And there’s not a lot of room to accomplish this—in Google ads, the headline is only 25 characters, followed by 2 lines of 35 characters each. That’s it, and it’s not a lot of room to advertise anything, particularly for someone who is not experienced at writing this kind of persuasive copy.

For that reason, Content Prose creates high impact PPC ads that do one thing effectively and consistently—they work. We are experts at crafting headlines that grab eyeballs and copy that converts. Our professional writers—many with extensive brick-and-mortar ad agency experience—know how to gain maximum impact from every single word to drive PPC ad conversions through the roof. And just as importantly, our Google ad creation service is so affordable, any Internet marketer can use it.

With our PPC ad program, we will create 5 powerful ads for you to test. Before we write one word, however, we will take the time to understand your brand and your brand messages. We’ll even work with you to refine your keyword list. The Content Prose PPC ad creation service will become a critical weapon in your Internet marketing arsenal.

Total Cost = $395

Wednesday
25Nov2009

Put Content Prose to work for you-


Give us a call or send us an e-mail. One of our project managers will be happy to review your project and give you an instant quote. You have more important things to do, and nobody can create powerful and effective e-content like Content Prose. 

Kerry Lohrman
email : Kerry@contentprose.com
phone : 570-309-4879